While Instagram allows landscape IGTVs, the app recommends portrait orientation. Once you cross the 60-second mark, you’ll need to use IGTV.
Keep in mind that single videos on Instagram can be between 3-60 seconds. Each video works because the accounts chose the Instagram image size that put the visual focus on the most important aspect of the video. Oh More’s video has a bookstore tour feel because it pans the shelves and uses landscape orientation. While the square video from Schuler Books puts the visual focus on the bag and the books being stacked around it, Lulu Moon Owl Books made the tall building and falling rain the focus by using portrait orientation. Schuler Books, Lulu Moon Owl Books, and Oh More use different Instagram video dimensions to showcase bookstores. Think about why each business might have chosen square, portrait, or landscape to showcase their books.
Here are Instagram video posts featuring three different bookstores. Generally, you’ll want to stick with the orientation you filmed with - if you held your phone and recorded a portrait/vertical video, it will probably look best in that same orientation. Just like with posts, if you include a video in a carousel post, the video will be cropped to fit the orientation of the first image. Single videos within the Instagram feed can be either landscape, portrait, or square. Dangerous Business selected the square Instagram image size for the first photo in the carousel, so the following video is also a square. So, if your first photo is a 1080 x 1080 px square, all following photos and videos will be cropped to that size as well. Carousel posts can use any of these image sizes, but all images and videos within the carousel will have the same orientation as the first photo. Regardless of which orientation you choose, your profile page grid will show square photos. Landscape orientation, as the name suggests, works well for photos of wide landscapes. Portrait orientation works well for vertical photos that use the entire frame, such as photos of tall buildings or structures Notice how much of the structure is cropped out in the square post. Take a look at this photo of a tall fountain. Square posts are great for symmetrical images that will work well in the square shape, but many photos benefit from landscape or portrait orientation. While many businesses stick to the traditional square post, there are advantages to each type. These are the recommended image sizes and aspect ratios for each: Instagram supports three types of feed posts: square, landscape, and portrait. Here’s a breakdown of ideal image sizes for each type of post. Here’s an easier way to think of it: Instagram aspect ratio refers to the shape of your post (square, vertical rectangle, or horizontal rectangle), while image size refers to the resolution/quality of the image file.īecause Instagram has various post types, there is not a single best image size for Instagram. For example, Instagram square post dimensions are 1080 x 1080 px, which is also a 1:1 aspect ratio. Instagram image size refers to the image’s resolution - the number of pixels (px) in the height and width of your photo. The recommended Instagram aspect ratio for a landscape post, on the other hand, is 16:9. For example, a square image has a 1:1 aspect ratio because the width and height are the same. Aspect ratio refers to the ratio of width to height. When you search for the best image size for Instagram, you’ll find references to pixels as well as the ideal Instagram aspect ratio for each post type. If you’re looking for guidance that’s a little more detailed than “a width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4:5,” we can help.īecause Instagram is a platform centered around visually appealing content, using this Instagram image size guide is crucial if you want to give your posts the best chance of getting engagement. With so many different post options, it’s hard to know which Instagram image size to use and when.
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